MavericKR under The Information, Education & Communication (IEC) strategy aims to create awareness and disseminate information regarding the benefits available under various schemes/programmes of the Ministry and to guide the citizens on how to access them. MavericKR also aims to encourage build-up of health seeking behaviour among the masses in keeping with the focus on promotive and preventive health.We harmonize on various aspects of Pharmaceuticals and Healthwith Indian MedicalAssociation, Medical Council of India, Director General Health Services,Health Secretary, Ministry of Health & Family Welfare, Ministry ofChemicals, Ministry/ Department of Pharmaceuticals. ‘GrahakJaagoGrahak’ – Department of Consumer Affairs, Department of InformationDepartment of Education (Schools/ Colleges), Department of RuralDevelopment, Pharmacy Council of India (PCI), All India Organization ofChemists & Druggists (AIOCD), Nursing Council, TNAI, Dental Council,Indian Dental Association, Veterinary Association, Veterinary Council, state& local branch of IMA, Central Government Health Services and otherCentral Government Hospitals and Dispensaries – Railway, Airport, ArmedForces, etc.